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How fashion and beauty creators earn from affiliate links and brand deals in India

Most fashion and beauty creators in India earn in two ways: a commission when followers buy what they wear or use, and fees from brands for reels and stories. This guide shows how to set up both from the link in your bio, and how to label paid content the way Indian advertising rules ask.

GuideLast updated

Ishita Malhotra
Everyday Indian fashion. Every outfit linked.
Delhi
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Made with tapyoka

Join the affiliate programmes first

An affiliate link pays you a small share of each sale it brings. Join the programmes of the shops your followers already buy from, and note your tag or ID for each one. Each programme sets its own rates, payout rules and display rules, so read them before you post.

Add each product as an affiliate card

  1. Open Page and choose Affiliate product, any shop.
  2. Paste the Product link and choose Fill from link. Check the Title and the Picture it finds, or add your own photo.
  3. Add the Price in rupees (optional), or a note such as "Around ₹900" in Or a price note (optional) if the price changes often.
  4. Save and publish. Repeat for each piece or product.

Every affiliate card shows Affiliate link and a line that says you may earn a commission, so the label is never missed. To add your Amazon and Flipkart tags once, open Settings and choose Add your tags. Links from those two shops that do not already carry a tag get yours added. Links from other shops go out exactly as you paste them, so paste the link from that programme.

Show whole looks in a grid

Add an Image grid with three to twelve photos. Give each photo a link, such as the reel for that look or the shop page, and a short description. Put the grid above your single product cards so followers see the look first.

Coming soon

A shop page that groups products into outfits is coming soon. Until then, the grid and the affiliate cards cover the same ground.

Share brand discount codes

When a brand gives you a code, add a Discount code block. Fill in the Code, a line in Details (optional), the Shop link (optional) and the Last day (optional). Followers copy the code with one tap, and the block hides itself after 11:59 pm IST on the last day. Copies and taps show up in your stats, which helps when the brand asks how the code did.

Turn brand DMs into paid deals

  • Media kit: your followers, average views, engagement, top cities and past brands, with Download as PDF for brands that want a file. How to make a media kit as an Instagram creator has every field.
  • Rate card: your price for a reel, a story or a bundle. Tick Starting from where the brief changes the price.
  • Brand enquiry form: tick Ask brands for their budget. Every enquiry lands in Deals, on a board from New to Paid. Free allows 5 enquiries a month and Pro has no limit.

Label paid posts and gifts

Indian advertising rules ask creators to label paid posts, affiliate links and gifts. On your page, links, products, images and embeds have a Label this as setting with Ad, Paid partnership, Affiliate and Gifted. Label your posts on Instagram too. For beauty products, describe what you use and how it worked for you, and leave out claims about treating skin conditions.

Ready to sell from your bio?

Pick your name, add what you sell and paste the link in your bio. Making a page is free.

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