Guides

How to sell handmade jewellery on Instagram and WhatsApp

Handmade jewellery sells on Instagram, but most orders still close on WhatsApp. The trouble is answering "price?" fifty times a week. This guide shows how to put your pieces, prices and options on one page so buyers send you a complete order.

GuideLast updated

Pallavi Joshi
Handmade silver jewellery from Jaipur.
Jaipur
Order on WhatsApp→
Oxidised jhumkas₹649₹649
Custom name pendant₹899New
Instagram→
Oxidised jhumkasShips in 3 days₹649
Made with tapyoka

Photos and descriptions that sell

  • Shoot in daylight on a plain background, and once on a person, so buyers see the size.
  • Write the material and size in the description: "925 silver, oxidised, 5 cm drop".
  • Say how long making and shipping take, such as "Ships in 3 days".
  • Price every piece. "DM for price" loses buyers who will not message.

Put your pieces in a catalog

  1. Open Page, choose Catalog, and set the button to "Order on WhatsApp" with your WhatsApp number for orders.
  2. Under How buyers get their order, choose Delivery only and add delivery areas with charges, or Sort it out on WhatsApp if you quote shipping per order.
  3. Choose Items on the block and add each piece with its price, description and up to 3 photos.
  4. Use Add an option, like size or flavour for things like "Silver finish" or "Gold finish", each with its own price if it costs more.
  5. Turn off In stock when a piece sells out.

Buyers pick pieces and tap Send order on WhatsApp, and the order arrives typed out with the total. Track it under WhatsApp orders, use Send payment link to ask for UPI, and Mark paid when the money arrives. How to take cake and food orders on WhatsApp explains the order screen in more detail.

Custom orders

For name pendants or matching sets, add a WhatsApp button with a ready message such as "Hi, I want a custom piece". In Message that opens in the chat, ask for what you need: the name, the metal, the size and the date needed.

Festive offers

Add a Discount code block for a festival, such as DIWALI10, with a Last day (optional). It hides itself after 11:59 pm IST on that day. Apply the discount yourself when you confirm the order on WhatsApp, since the code is shown to buyers but not applied automatically.

Shipping and returns

Write your rules in Settings, under Seller details, in Refund and cancellation terms: whether you accept returns, what happens if a piece arrives damaged, and that custom pieces cannot be returned. Share the tracking number on WhatsApp when you ship.

Ready to sell from your bio?

Pick your name, add what you sell and paste the link in your bio. Making a page is free.

staging.tapyoka.com/

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