The four numbers
| Number | What it means |
|---|---|
| Views | How many times your page was opened |
| Visitors | How many different people opened it, counted once a day |
| Clicks | How many times someone tapped a block |
| Click rate | Clicks divided by views. If it is low, people open your page and leave |
Open Stats and pick a range: Today or 7 days on Free, plus 28 days and 90 days on Pro.
The lists
- Top blocks: which blocks get tapped most. Your main product should be near the top. If it is not, move it up or rename it.
- Where visitors came from: Instagram, WhatsApp, YouTube and others. If WhatsApp sends more than you expected, share your link there more often.
- Cities: useful for delivery areas and for brands who ask about your audience.
- Devices: almost always phones. Check your page on a phone, not a laptop.
What to change
- Low click rate: too many links, or unclear labels. Cut to four to six items and put prices on paid ones.
- A block nobody taps: move it down, rename it, or archive it. Archived blocks keep their clicks.
- Lots of clicks, few sales: the product page or price is the problem, not the link. Check the description and cover.
Change one thing at a time and look again after a week, so you know what worked.